I was being lighthearted but since you're making it serious I actually think the product as implemented is truly a bad idea. It seems to use more packaging material, is indeed complicated to open and people should actually measure pasta using an actual measuring guide that is not disposable. When I clicked the link that's what I was hoping to see, not a cumbersome packaging gimmick.

If that's all American cultural (which was the joke part), then great ! I hope the idea is successful in Australia.