The "Before" examples look infinitely better than the "After" examples. Tells you all you need to know. Wouldn't be at all surprised if this whole thing was a ridiculous joke or a satirical commentary on pretentious design.

Define “better”. Some people actually prefer to wake up and make toast and eggs and coffee in their own kitchen, instead of just buying affordable, professionally barista-assembled grab-and-go from the tone-balanced local Starbucks on the way to work. It’s a deviant preference, really.