Czechia also doesn't have a major entertainment revenue the same way France does. Ligue 1 generates around $3B a year in revenue, while Chance Liga is in the $10M-50M, and most Czech language media remains owned and distributed by state-owned CT, so rights have already been paid. And private sector CME/Nova (formerly owned by Ronald Lauder of "let's invade Greenland" fame and now owned by Petr Kellner's family) and Prima (owned by oligarch Ivan Zach) are used by their owners as political tools.