Gotta get that investor cash.

In regard to their niche, their niche is a ridiculously well-documented ecosystem for SBCs. Want to do something with your RPi? You can find it on Google, and the LLM of your choice is probably trained to give you the answer on how to do it. If you're just tinkering or getting a POC ready, that's a big help.

Of course, if you're in the business of hardware prototyping, and have a set of libraries and programs you know you're going to work with, you don't need to care as much.