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drcongo 6 hours ago

I had to triple check which was which in the `BEFORE` and `AFTER` examples, because I can see an awful lot of things that it's made worse.

lelandfe 5 hours ago | parent | next [-]

The Form UX one is hilarious. It took a streamlined form used to convert and added enormous marketing copy that's more attention grabbing than the form itself. If you look closely they ran the `/simplify` command, haha.

The dashboard might even be funnier, though.

And this is what the creator chose to demo.

b450 2 hours ago | parent | next [-]

This is the most egregious one in my eyes, too. I've run A/B tests on a few signup forms and without fail it validates the standard practice: the lowest drop-off rate comes from removing every possible obstacle and distraction. I'd bet a few dollars (which is as much as I'll ever bet) that design update would perform worse. The tool is almost intriguing as a _reductio_ of certain design practices.

The "after" designs all replace the rather generic "SV startup with a tailwind UI" with this serif font, parchment color look. It looks very similar to Anthropic's branding. I guess it looks marginally more distinctive? Though it seems to replace one knock-off visual identity for another. But the claim is that the tool here is implementing best practices through a sophisticated "design vocabulary", and in that sense the examples strike me as manifest failures. I find the general legibility of the "before" designs to be much better.

drcongo 2 hours ago | parent | prev [-]

In all three cases, it also seems to have taken the brand guidelines, ripped them up, set fire to them, and then pissed on them.

dickiedyce 5 hours ago | parent | prev | next [-]

I'm glad it's not just me. One would hope that `BEFORE` and `AFTER` would imply `WORSE` and `BETTER`, but from their examples they somehow they managed to shoehorn `MEH` in there.

And if they need to explain it... ;-)

Tufte it isn't.

Torwald 5 hours ago | parent | prev [-]

I agree. That thing made all the designs worse.

I think the difficulty for AI to learn this, in general, is the missing out of the day-to-day experience living as a human, because that is what shapes our viewing habits. And those are what a good graphic design interacts with.