I actually prefer the economic system where providers don't have to care about the use cases and we're able to use the exchange of money for services to get things. I doubt Subaru cares about a yuppie couple going on a road trip to the redwoods. They just want my money. That's the sort of relationship I want with most vendors.

If Subaru started talking to me about how much they like that I take road trips with their cars I'd probably switch to a different vendor.