The ones I think, personally:

1. crates.io makes it easy to use complex data structures. Basically this argument https://bcantrill.dtrace.org/2018/09/28/the-relative-perform...

2. Rust's safety guarantees making it easier to maintain more dangerous things over time.

3. On the C side, there's a lot more cultural understanding overall of how to use the language to get good performance results

4. It might be easier to find people who are experienced in heavily optimizing C code as opposed to Rust code.