> pickup truck should just be max utility

Except the main demographic buying F150s is suburban dads driving to their office job.

And using the truck on weekends to tow the boat, or do other work with it. Not every weekend, but once a month in summer.

There are 5x more households with trucks than households with boats, so this hardly explains it.

	▲	bluGill an hour ago \| parent [-]
		There are a lot more uses of a truck than towing a boat.

wffurr 2 hours ago | parent | prev [-]

Gas doesn't cost enough.

	▲	groundzeros2015 32 minutes ago \| parent [-]
		I think the problem is Trucks are a visible lifestyle preferences that does not align with yours.