They are interested in other markets where they don't have a monopoly though. Most of the time my cell phone has fast 5g internet, and my cell phone company is trying to sell me on their 5g internet (I have fibre so I don't see the point). For many potential starlink customers there is competition. If you on the ocean they are the only option. If you travel on land they can be the only option in places but you can probably live with no service in those few places.