Oh sure, but look at the vast popularity of these monstrosities that never even see gravel. I get how you (and I) find that abhorrent, but there's clearly LOTS of folks that find a blinged out useless luxury pretend truck to be very attractive.

I was in the market for a pickup recently. I had wanted to like the Cybertruck, but ... too damn ugly, too version 0.3, too many dweebs driving them, too many teething issues even for a first cut. Plus it's as heavy as an F-250. There's almost no actual reason to grab one besides it being electric. Since I drive so little, I'd never pay back the embedded energy it takes to make the thing - so even that isn't a selling point.

So instead I got a used Tacoma, and disappeared into the ocean of Tacomas that exist here in the PNW. It could be worse :)

https://www.nytimes.com/2026/01/12/opinion/marie-gluesenkamp...:

> It’s all but impossible to go into any rural bar in America today, ask for thoughts on pickup trucks and not hear complaints about the size of trucks these days, about touch-screens and silly gimmicks manufacturers use to justify their ballooning prices. Our economy, awash in cheap capital, has turned quality used trucks into something like a luxury asset class.

> It’s often more affordable in the near-term to buy a new truck than a reliable used one. Manufacturers are incentivized by federal regulations, and by the basic imperatives of the thing economy, to produce ever-bigger trucks for ever-higher prices to lock people into a cycle of consumption and debt that often lasts a lifetime.

> This looks like progress, in G.D.P. figures, but we are rapidly grinding away the freedom and agency once afforded by the ability to buy a good, reasonable-size truck that you could work on yourself and own fully. You can learn a lot about why people feel so alienated in our economy if you ask around about the pickup truck market.

> Instead, the authors of “White Rural Rage” consulted data and an expert to argue that driving a pickup reflects a desire to “stay atop society’s hierarchy,” but they do not actually try to reckon much with the problem that passage raises — that consumer choices, such as buying trucks, have become a way for many Americans to express the deep attachment they have to a life rooted in the physical world. A reader might conclude that people who want a vehicle to pull a boat or haul mulch are misguided, or even dangerous. And a party led by people who believe that is doomed among rural voters, the Midwestern working class and probably American men in general.

> This approach to politics governed by data and experts is what we mean when we talk about technocracy. It’s a system that no longer really functions today because the broad societal trust that once allowed data and experts to guide political choices has broken down. Democrats, increasingly, live in a world where data and researchers convincingly show that low-wage immigration raises the economy and our gun laws are reckless and misguided.

The Santa Cruz is about the same size as a Santa Fe and weighs less.

The Ford Maverick is a smaller vehicle but also a truck. It is a working truck for some, and a rec/handyman vehicle for others.

There are different sized trucks for different purposes. A Maverick or Kei truck is lighter and safer than a lot of cars on the road while being way more useful.

Tragedy of the commons.

The reason is personal preference. Same reason people buy sports cars. I also wish their preferences were different

These days Brat owners are classic car collectors...