Some farmer probably lost a lot of money over this. Our farmers feed us, and generally have thin margins. I see headlines like this and I generally see it as reason for concern as the market not working like it should, and could be a signal of a larger problem down the road.

> Some farmer probably lost a lot of money over this.

The farmer got their money (it was purchased in advance). The company purchasing it didn't pick it up tho, because demand is not there, and they'd likely lose more money on transport and distribution. Which is where the two companies doing this campaign come in - they pay for distribution costs, so the farmer doesn't throw them away.

This is about the yield of a few hundred acres of potato. It's inconsequential in terms of the "market".