"Why stop there" is often a reason why nothing gets done. Why do small if you can go big right away? Because going big right away is costly (in social cost, in convincing, in how much people need to change behavior, ...) and that prevents people from doing it in the first place because the threshold is high. Apathy is the result. Better to take a small step first, then get used to the measure / the cost, then have a next phase where you do more.

Everybody makes fun of paper straws. Or they made fun of wind power when it was barely 0.1% of energy production. Why not immediately demand 20 years ago that all single use plastic is banned? Or that only wind and solar are allowed? Because the step is too big, it would not be accepted. You need to take one step at a time.

That's even a viable strategy against procrastination. There is this big daunting task. So much to do! Oh my, better scroll a little tiktok first. No, just take a small first step of the task. Very small, no big commitment. Then maybe do some tiktok, but the little first step won't be too much. Result is, you have an immediate sense of accomplishment and actually made progress, maybe even stay hooked with more steps of the ultimately big task.

> Everybody makes fun of paper straws.

Yeah, because they suck. Uh, pun not intended. Paper straws get somewhat soggy and feel bad in your mouth. They are inferior to the plastic straws they purport to replace, so people resist them as much as they can.

If you want to actually make a difference with an environmental effort, you need to make something superior. Nobody makes fun of LED light bulbs because (up front cost aside) they are wildly superior to incandescent. People actually like having LED bulbs and seek them out. The same cannot be said, and likely never will be said, of paper straws.

> Why do small if you can go big right away?

You're missing the fact that this sort of infrastructure requires a robust business case. That's why scale is critical.

Recycling bottles and cans has a solid business case. Glass and aluminium are straight forward to recycle at an industrial scale, but would be pointless if they were kept at an artisanal scale.

Any moralistic argument is pointless if you can't put together a coherent business plan. The people you need to work and the energy you need to spend to gather and process whatever you want to process needs to come from somewhere. How many vape pens do you need to recycle per month to support employing a single person? Guilt trips from random people online don't pay that person's rent, do they?

> Everybody makes fun of paper straws.

This is specious reasoning. The core issue are tradeoffs, and what you have to tolerate or abdicate. Paper straws are a red herring because the main criticism was that, at the start, they failed to work as straws. So you were left with an industrial demand to produce a product that failed to work and was still disposable.

If you look at food packaging and containers, you are faced with more thought-provoking tradeoffs. Paper containers don't help preserve food as well as plastic ones. Packaging deteriorates if exposed to any form of moisture, and contaminates food so quickly tk the point you can taste cardboard if you leave them overnight. This leads to shorter shelf life and more food waste. Is food waste not an ecological problem? How do you manage those tradeoffs?