I don't agree with this and to answer the question you originally asked me, I do think users are consuming things they don't actually enjoy. The goal isn't to please the user, the goal is to not bore the user. If you talk to people I'm sure you'll find a lot of the music they listened to isn't "enjoyed" so much as it is inoffensive background noise.

It's not surprising that some people are mindless consumers, but it's not useful to assume the majority is, especially of paying customers, and competition exists.