Hire good people and trust them, they will build the best they can for the users they can talk to

If you don’t know what good people look like you can’t win.

The biggest thing is trust, in just about any relationship. The truth is, I think, most people are very well meaning and highly ambitious. It's disillusionment and distrust that creates the rift.

People want to work hard and they want to do good - but they're scared. They're scared that working hard will only be to their detriment and, well, can you blame them? When managers create an almost adversarial relationship, it can feel like doing your best is setting yourself up for failure.

And pay them well. If you want people to build you a thing that prints money, you better give them a sizeable cut. Otherwise enjoy "market rate" performance.