After 3D-print slop infested craft fairs, and fake AI-slop products infested Etsy, it's got me to wondering: is this just an evolution in an existing scummy business model?

Consider how easy it would have been, any time in the last decade, to get a booth at any "local hand-made goods craft fair", selling "hand-made" copper jewelry... that you happened to buy in bulk lots off Alibaba. The jewelry was "hand-made"... kind of... by someone else, making far too little money, in sweatshop conditions, following techniques and using machines that enable them to produce hundreds at once, with no QC whatsoever.

Nobody would ever guess you hadn't made the stuff yourself. They would read the lack of QC as evidence for your claim that "each piece is distinct and made to match my artistic vision in the moment." You'd put one or two of each type of piece out on the table at a time, as if those are all you have; yet as soon as one sells, you'd pull another out from the box of hundreds.

I can't say for sure that this ever happens, but judging by the number of people willing to be scummy in the more modern ways... it certainly feels like it could. Honestly makes me hesitant to buy anything from a craft fair. Which is a shame.

> any time in the last decade, to get a booth at any "local hand-made goods craft fair", selling "hand-made" copper jewelry... that you happened to buy in bulk lots off Alibaba.

I've seen exactly this a few times in Madrid already, right next to the "dude with bad 3D printer #35"-type stands. A friend of mine loves finding the Aliexpress product page right in front of them.

With regard to Etsy, hand-made crafts don't scale so a VC-backed startup around them was never going to be able to resist this. Only hope would be a highly moderated and curated Craigslist-style website that was happy to pay the bills, pay some salaries and keep the lights on while maintaining integrity.

Craft fairs, though, no excuse or reason. There should not be profit maximizing at local craft fairs. They're a bellwether for the degradation of culture.

The fundamental scam is:

People want to feel a meaningful connection to others. One facet of that is wanting to own objects that were made by an actual person who put craft into creating the object and who cares about the owner being happy with it.

Virtually everyone, not just rich hipsters, wants this. People seek it out and are happy to pay a lot extra for it.

However, "made with care" (and not just "by hand possibly in a sweatshop") is a fairly intangible property and hard to distinguish from just looking at the object. Instead, you really need some amount of provenance tracking to tell the "made by someone who gives a shit" from the slop.

Maker fairs, Etsy, farmer's markets, and many other venues exist basically to offer up that claim of trusted provenance. But the very large price difference between what you can sell a made-with-care object for versus the very low price you can make an indistinguishable object using factories, sweatshop labor, or AI makes those venues a honeypot for scammers who want to sell, essentially, fake meaning.

I keep feeling like the ultimate answer to everything going on in the current zeitgiest is some kind of real trust tracking system so you know where a piece of media or object actually came from.

This kind of thing already existed for a long time, but not as a scam. The people selling these products were selling their ability as "tastemakers". They knew about all the various distributors who could provide "artisanal" products from around the world, they took the time to leaf through all the catalogs and find the best knick-knack that they felt would fit with the theme of their stall and do good business in their local market. And then on the day of the market they would chit-chat with the customers about the process.

The funny thing is that what makes the scammer version a scam is that they go through exactly the same process but then try to pass the products off as their own artisinal work, presumably because they think that will net them more money. But in reality most people browsing for tat at a market aren't going to pay more or less for local artisinal versus imported artisinal versus mass produced, they just enjoy the experience of browsing the different stalls and chatting with vendors and feeling like they have connection with their local merchants. So the scam was wholly unnecessary, the vendor didn't need to make up a story, they just needed to be open to chatting with their customer. They're shooting themselves in the foot by lying about their products because if/when they're found out then they lost the trust, which is the actual product they are selling. People who choose local markets over chain stores or online shopping are doing it exactly because they are looking for a more trustworthy experience, so when you take that away you have nothing to sell.