Yes, of course, ultimately every choice they ever do is for money, because they're a for-profit company. But maybe we can be slightly more granular about exactly how that choice makes them more money, which is because it gives them good PR. I was just being more specific, but we're saying the same thing :)

Fair enough. I was just trying to point out / remind everyone that they're not doing it out of benevolence. Your post just read a bit like that to me.

Obviously you're right that PR ultimately translates into money.