| ▲ | exitb 4 hours ago |
| Apple doesn't ever need to make much money on this software, when they make money on hardware needed to use it. |
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| ▲ | sofixa 3 hours ago | parent [-] |
| Apple hardware has "only" a 36% margin, while their software and services have a 75% margin. They definitely want to make more money on software with absurd margins. |
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| ▲ | bombcar 3 hours ago | parent [-] | | A huge portion of that margin is from the 33% App Store cut which is infinite margin for them, effectively. "software and services" really should be broken out from the App Store cut. | | |
| ▲ | bee_rider 2 hours ago | parent [-] | | Is margin profit/revenue or profit/costs? I think it is the former, so it should be “effectively 100%” right? Anyway, this isn’t really a meaningful quibble argument-wise, it is obvious what you mean! |
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