I don’t get why they think “professional” is a generic tier.

If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite?

Some people might happen to do both, but overlap is largely accidental, right? The fact that they think of all professions as a bundle is even insulting as it signals the products are mostly toys/hobbyist stuff.

▲

steve1977 4 hours ago | parent | next [-]

I think that's why they call it "Creator" studio. Creators - in the way the term is usually used today - indeed do use many of these tools. Maybe you produce music, create a video about you producing music and also need an engaging thumbnail for YouTube.

In a feature film production, these would certainly be separate roles. But apart from maybe Logic Pro for composers, Apple's tools are not really relevant at those levels of the entertainment business anymore. Post-pro would be Pro Tools for audio, something like Avid Media Composer for editing etc.

I think Apple has realized they are not playing on that level anymore and target their marketing to where they are still in the game. That's not necessarily a bad move.

▲

tarentel 2 hours ago | parent [-]

Tons of professionals use logic. Really, you will find money making musicians using any of the major daws. Pro tools might still be the standard for recording studios but that's likely it.

	▲	bigyabai 2 hours ago \| parent [-]
		Most musicians I know use Ableton or Bitwig on macOS. Logic Pro is really a hassle for collaboration and touring from what I've heard.

▲

acuozzo 3 hours ago | parent | prev | next [-]

> I don’t get why they think “professional” is a generic tier.

The target market is prosumer, not true professional.

▲

vehemenz 3 hours ago | parent [-]

I don't think there's that much of a distinction.

The real difference is that a "true professional" already has the software—purchased at full price by themselves or by their employer—and doesn't need a subscription in the first place.

	▲	acuozzo 3 hours ago \| parent [-]
		The biggest distinction, in my experience, is that prosumers tend to be means-focused and professionals tend to be ends-focused, so there's less zealotry and evangelism in professional circles.

▲

vehemenz 3 hours ago | parent | prev | next [-]

Many people that use professional tools are genuinely doing hobbyist stuff. Especially if they haven't already bought their tools outright.

But besides, this subscription works with Family Sharing and is only $12, so it looks easy to get your money's worth.

▲

Forgeties79 4 hours ago | parent | prev | next [-]

A lot of people round trip through various softwares to create things. As a film editor I use NLE’s, DAW’s, music production tools, various encoders (like compressor), graphic design tools…I’d say it’s the norm not the exception to need 2-3 specialized pieces of software during projects.

▲

jen20 4 hours ago | parent | prev [-]

> If I’m a music producer, what’s the value of being given a digital art drawing program? If I’m an illustrator, why do I need a cinema post production suite

Are you talking about Adobe here?

	▲	bigyabai 2 hours ago \| parent [-]
		Probably not, seeing as Creative Cloud has bundles focused on specific mediums.