Forget that. TikTokers are the revenue stream now.

embedding-shape 5 hours ago | parent | next [-]

TikTokers ("influencers" in general) don't do their editing or any part of their "production pipeline" on computers, kids are doing the full thing via smartphones nowadays. Blew my mind initially too, as I always did "serious work" at a computer and never the phone, but seems they're managing it somehow.

▲

no_wizard 4 hours ago | parent | next [-]

They often start there, some stay there, some graduate to an iPad, but a a lot of the higher end creators absolutely edit in desktops or laptops (usually MacBooks)

My old job dealt with this quite a lot as they were our target market, so I got some up close views of how for example, creators like MrBeast go about their editing (well the employees anyway)

Though I did note a lot of creators that do graduate to more robust software basically go from lightweight editor via Canva -> iMovie or equivalent -> professional software e.g. FCPX or Premiere

	▲	embedding-shape 2 hours ago \| parent [-]
		Yeah, that matches what I've seen too, bigger productions adopting a more traditional pipeline, while "influencers" or whatever they're called today, kind of stick with the tools they've learned, until they "graduate" as they expand the team and bring in actual professionals.

▲

igufrcybh 4 hours ago | parent | prev [-]

[dead]

▲

rvz 4 hours ago | parent | prev [-]

They use CapCut which is free and on the web and Google Docs.

To them what Apple just announced is trash.