I'm not (only) talking about the general population, but major sites. As a quick sanity check, the following sites are serving images with the `image/jpeg` content type:

* CNN (cnn.com): News-related photos on their front page

* Reddit (www.reddit.com): User-provided images uploaded to their internal image hosting

* Amazon (amazon.com): Product categories on the front page (product images are in WebP)

I wouldn't expect to see a lot of WebP on personal homepages or old-style forums, but if bandwidth costs were a meaningful budget line item then I would expect to see ~100% adoption of WebP or AVIF for any image that gets recompressed by a publishing pipeline.

Any site that uses a frontend framework or CMS will probably serve WebP at the very least.

It’s subsidized by cheap CDN rates and dominated by video demand.