> At at this point, Apple just needs to get anything out the door

To the extent Cupertino fucked up, it's in having had this attitude when they rolled out Apple Intelligence.

There isn't currently a forcing function. Apple owns the iPhone, and that makes it an emperor among kings. Its wealth is also built on starting with user problems and then working backwards to the technology, versus embracing whatever's hot and trying to shove it down our throats.

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cush 2 hours ago | parent [-]

> There isn't currently a forcing function

Sorry but if there wasn’t a forcing function then “Apple Picks Gemini to Power Siri” wouldn’t be the headline

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JumpCrisscross 2 hours ago | parent [-]

> if there wasn’t a forcing function then “Apple Picks Gemini to Power Siri” wouldn’t be the headline

A pair four-trillion dollar companies striking a deal in the hottest technology space since the internet getting headline treatment is not evidence of a forcing function.

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cush an hour ago | parent [-]

I mean, maybe if the headline was “For no particular reason whatsoever, under absolutely no pressure from their millions of customers to deliver on the promises they paid for nearly two years ago, Apple picks Gemini to Power Siri”

Or maybe you’re arguing that Apple never did intend to commit to those promises and it was all intentional and part of a well orchestrated plan from the outset? Seems like an odd strategy

	▲	JumpCrisscross 22 minutes ago \| parent [-]
		> if the headline was “For no particular reason whatsoever, under absolutely no pressure from their millions of customers to deliver on the promises they paid for nearly two years ago, Apple picks Gemini to Power Siri” Which is not how headlines work. You may have an argument that Apple is under pressure. But your headline argument is bananas. > maybe you’re arguing that Apple never did intend to commit to those promises Where did you get that? The attitude I called "fucked up" is precisely rushing to make promises and then meet them. Apple's sales don't suggest customers are putting material pressure on Cupertino. Apple's share price doesn't suggest investors are panicking. The promises have already been broken. If Apple is pushing something out, again, because they feel they have to on the basis of those promises, it's–again-a fuckup.