Yeah… there’s this “bro— do you even business?” vibe in the tech world right now pointed at any tech firm not burning oil tankers full of cash (and oil, for that matter,) training a giant model. That money isn’t free — the economic consequences of burning billions to make a product that will be several steps behind, at best, are giant. There’s a very real chance these companies won’t recoup that money if their product isn’t attractive to hoards of users willing to pay more money for AI than anyone currently is. It doesn’t even make them look cool to regular people — their customers hate hearing about AI. Since there are viable third party options available, I think Apple would have to be out of their goddamned minds to try and jump in that race right now. They’re a product company. Nobody is going to not buy an iPhone because they’re using a third-party model.

>Nobody is going to not buy an iPhone because they’re using a third-party model.

You're right, and this is proven. Apple has fumbled a whole release cycle on AI and severely curbed expectations, and they still sell 200m iPhones a year and lead the market [0]

[0] https://www.reuters.com/business/media-telecom/apple-leads-g...

Something weird has gone wrong in the psyche of humans.

Why are we even talking about 'AI'? When I heat up food in a microwave, I dont care about the technology - I care about whether it heats up the food or not.

For some bizarre reason people keep talking about the technology (LLMs) - the consumers/buyers in the market for the most part dont give a hoot about it. They want to know how the thing fits in their life and most importantly what are the benefits.

Ive unfortunately been exposed to some Google Ads re. Gemini and let me tell you - their marketing capabilities are god awful.