Agreed 100%. I think if your strategy for maintaining a good diet relies on weighing food and counting every last calorie, you are inevitably going to fail. Something more fundamental, natural, habit forming, whatever -- that will be the right answer. Naturally trim people don't count calories to stay that way, either.

Look at the modern world and tell me where natural is supposed to fit in though?

I work a desk job in a knowledge work based society with consistent, reliable caloric abundance.

The body doesn't know it's not on the African plains and needing to bank the current bounty because who knows when it'll eat next.