I always say "most companies today are IT companies, they just don't know it".

I would argue that Disney is definitily a big IT company and relies a lot on that tech.

Perfect storytelling might need flaweless execution to not distract. cirque du soleil for example are also experts in every single aspect relevant to their show/business. Check out the YT video from their sound manager " Inside the Sound of Cirque du Soleil: Drawn to Life" this is so crazy but it explains so much especially how they control the audiance clapping.

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treesknees 41 minutes ago | parent | next [-]

When I worked at an insurance company I heard this all the time, that we were “an IT company selling insurance”. They had 3k IT staff, more staff than any other department.

We were also still operating T1s, lotus notes, windows xp in 2014. So I always took it with a grain of salt.

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al_borland 11 hours ago | parent | prev [-]

For me, being an "IT Company" or "Tech Company" means the tech is what drives the business decisions.

Where I work, it's a b2b service company. We've had CIOs get up and say we're a tech company, but when push comes to shove, the IT org always loses to "the business". The business solutions are what are being sold, they really don't care what the tech is under the hood... even if the tech enables every product to exist at this point.

	▲	mjevans 2 hours ago \| parent [-]
		This. In the same way that Pre 2000s Boeing was an Engineering company, driven by making a good product 'the right way'. Rather than a business company that happens to rely on engineering.