I think that's the thing: Apple is good at very little, but they seem like they're good at "everything else" because they don't do much else. Lots of companies spread themselves really thin trying to get into lots of unrelated competencies and tons of products. Apple doesn't.

Why does a MacBook seem better than PC laptops? Because Apple makes so few designs. When you make so few things, you can spend more time refining the design. When you're churning out a dozen designs a year, can you optimize the fan as well for each one? You hit a certain point where you say "eh, good enough." Apple's aluminum unibody MacBook Pro was largely the same design 2008-2021. They certainly iterated on it, but it wasn't "look at my flashy new case" every year. PC laptop makers come out with new designs with new materials so frequently.

With iPhones, Apple often keeps a design for 3 years. It looks like Samsung has churned out over 25 phone models over the past year while Apple has 5 (iPhone, iPhone Plus, iPhone Pro, iPhone Pro Max, iPhone 16e).

It's easy to look so good at things when you do fewer things. I think this is one of Apple's great strengths - knowing where to concentrate its effort.

This is some magical thinking. Even if Samsung took all their manpower, all their thought process and all their capital, they still couldn’t produce a laptop that competes with the MacBook (just to take one example), because they fundamentally don’t have any taste as a company.

Hell, they can’t even make a TV this year that’s less shit than last years version of it and all that requires is do literally nothing.