Where does it say that it won't be white-labeled?

Yes, Apple is acknowledging that Google's Gemini will be powering Siri and that is a big deal, but are they going to be acknowledging it in the product or is this just an acknowledgment to investors?

Apple doesn't hide where many of their components come from, but that doesn't mean that those brands are credited in the product. There's no "fab by TSMC" or "camera sensors by Sony" or "display by Samsung" on an iPhone box.

It's possible that Apple will credit Gemini within the UI, but that isn't contained in the article or video. If Apple uses a Gemini-based model anonymously, it would be easy to switch away from it in the future - just as Apple had used both Samsung and TSMC fabs, or how Apple has used both Samsung and Japan Display. Heck, we know that Apple has bought cloud services from AWS and Google, but we don't have "iCloud by AWS and GCP."

Yes, this is a more public announcement than Apple's display and camera part suppliers, but those aren't really hidden. Apple's dealings with Qualcomm have been extremely public. Apple's use of TSMC is extremely public. To me, this is Apple saying "hey CNBC/investors, we've settled on using Gemini to get next-gen Siri happening so you all can feel safe that we aren't rudderless on next-gen Siri."

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a_paddy 12 hours ago | parent | next [-]

Apple won't take the risk of being blamed for AI answers being incorrect. They will attribute Google/Gemini so users know how to be mad at if it doesn't work as expected.

	▲	freakynit an hour ago \| parent \| next [-]
		This is a double-edged sword. Apple would love any failure to be blamed on Google, but not the branding to go with it. Apple's brand is so dominant that even if they say Siri is "powered by Google", most users will still perceive it as an Apple service. The only way that changes is if Apple consistently and prominently surfaces the Google name on Siri — which seems unlikely (but who knows when the stakes are so high).
	▲	qnpnpmqppnp 12 hours ago \| parent \| prev [-]
		Apple is already taking the risk of being blamed for their own AI right now, though (an AI that is much more prone to incredibly dumb errors than Gemini), so I don't find it that obvious that they wouldn't just continue taking the blame for Siri as they already do, except with an actually smarter Siri.

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HarHarVeryFunny 10 hours ago | parent | prev [-]

If I were Goodle, I'd offer Apple a very significant discount to have visible branding of "powered by Gemini".

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gallerdude 10 hours ago | parent [-]

I'm sure Apple is more than happy to pay the premium for cleanness.

	▲	HarHarVeryFunny 9 hours ago \| parent [-]
		Maybe they'd prefer it for aesthetics, but OTOH in iOS 18.2+ they support off-device ChatGPT and apparently refer to it as "ChatGPT" both in settings and when prompting the user to ask if they want to use it. If they do refer to it as "Gemini" then this is a huge win for Google, and huge loss for OpenAI, since it really seems that the "ChatGPT" brand is the only real "moat" that OpenAI have, although recently there has been about a 20% shift in traffic from ChatGPT to Gemini, so the moat already seems to be running dry.