I think it's great that people are getting into self-hosting, but I don't think it's _the_ solution to get us off of big tech.

Having others run a service for you is a good thing! I'd love to pay a subscription for a service, but ran as a cooperative, where I'm not actually just paying a subscription fee, instead I'm a member and I get to decide what gets done as well.

This model works so well for housing, where the renters are also the owners of the building. Incentives are aligned perfectly, rents are kept low, the building is kept intact, no unnecessary expensive stuff added. And most importantly, no worries of the building ever getting sold and things going south. That's what I would like for my cloud storage, e-mail etc.