They don't have to die first. The company can avoid the expense by planning how not to kill people.

If you charged car makers $20m per pedestrian killed by their cars regardless of fault you'd probably see much safer designs.

> They don't have to die first. The company can avoid the expense by planning how not to kill people.

This is an extremely optimistic view on how companies work

	▲	tim333 2 hours ago \| parent [-]
		I can think of one example where something similar works. The requirements from insurance companies on airline pilots are considerable tougher than the government ones because they are on the hook for ~$200m if they crash. A big reason car companies don't worry much about killing pedestrians at the moment is it costs them ~$0.