How good is overdose _deaths_ as an indicator of the epidemic of drug consumption ?

My point being : killing your customer en masse is bad business practice in the long run. (Or even in the medium run.)

So, the drug dealer's best interest is to reduce the potency of the drug, therefore limiting the overdoses but keeping the customers alive, and willing to get the next dose.

If it happens when the prices are high, and you're able to cut your product and see it with a higher margin, it's even more value for the sharehol... Sorry, wrong analogy.

Anyway, is the number of people _using_ fentanyl also going down ? Where are the quarterly sales number published ? What's the trend ? When is the IPO ?

Drug trade participants don't consider the long run.