Of course, new technology usually allows to do stuff that wasn't possible before, or maybe do stuff faster.

The point is how we use technology.

Without going to WW2 technology extremes, think about AI systems generating pictures of naked people from a regular picture. Regardless of the fact that this was already more or less possible using Photoshop or other tools (as I said before, technology is not always about new things, maybe it's about faster workflows), is there a clear net benefit to society when comparing pros and cons?

This doesn't mean that you should forbid all kinds of innovation, but if you're running a service (people keep interacting with you, they don't just buy stuff and use that at home) and a data-driven one at that (you know how people use your service because that's part of how you make money), some degree of responsibility should be expected.

If I buy a coconut and I use it to hurt someone, the original seller doesn't know it, but if I keep renting cars to hide bodies and the rental company has cameras inside the car as part of their business model, at some point the company could say "hey, what about this guy? What should we do about him?". And if for some reason it turns out that most customers rent cars for that reason, I would hope at some point someone would think "hey, how did we get to this situation? What should we do?".