I think they meant it has much larger % share of pickup market in Europe vs US, not necessarily higher absolute number of sales (https://media.ford.com/content/fordmedia/feu/en/news/2025/02...)

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seanmcdirmid a day ago | parent | next [-]

Surely the hilux would be more popular than the ranger, but maybe Toyota just sends those to the developing world and Australia?

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loeg a day ago | parent | next [-]

The Hilux is the second best selling truck in Europe, as far as I can tell.

The similar (but not identical) US model is the Tacoma.

	▲	seanmcdirmid a day ago \| parent \| next [-]
		The Tacoma is gussied up and not Spartan/repairable as the Hilux. I guess it’s more comparable to the current ranger than the hilux is, I wonder if ford makes a stripped down ranger for the developing world? Are there any Ranger Jeepneys? Maybe the T6? https://en.wikipedia.org/wiki/Ford_Ranger_(T6) Oddly enough, it says this was developed in Australia but might be the ranger selling in the USA/Europe now (the same one we are talking about). But the P703 is the model (a T6 variant) sold internationally now. It doesn’t surprise me that the current ranger was designed abroad. What I really don’t get is that ford doesn’t make cars in Australia anymore but they still design them there?
	▲	testing22321 20 hours ago \| parent \| prev [-]
		> The similar (but not identical) US model is the Tacoma. This is a very common misconception. At no point have the hilux and Tacoma shared any parts. Not engines, transmissions, frames, breaks, axles, wiring or anything interior. The hilux is a small efficient turbo diesel with plenty of torque. The Tacoma is an anemic gas V6 that gets horrible mileages. The Tacoma is significantly larger, and has a lower payload. The hilux is an actual utility work vehicle, the Tacoma cosplays as one. I’ve lived in Australia and Canada for 20 years each, driven many models of each many tens of thousands of kilometres.

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sparrish a day ago | parent | prev [-]

I'd love to buy a Hilux in the US but they aren't available. Drove them in South America for years and they're great vehicles.

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hn8726 a day ago | parent | prev | next [-]

Thank you, that makes sense. But in that case it doesn't do much for the op's argument, which seems to be that Europe _prefers massive cars_. US still has much more of obscenely big cars, and Ford F having less % pickup market share shows that there's much bigger market for these cars, if anything

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kube-system a day ago | parent | prev [-]

For the most recent year numbers were published it also had better raw numbers.