That's effectively what it is, but reverse. You buy it as a truck, and can buy seats & cap and turn it into an SUV. I see it as the closest thing you can get to a kei truck in the US without importing. Relatively cheap, good payload capacity, (better than a lot of trucks out there) effectively unable to tow, 5-foot bed, which is the same or larger than most mid-size trucks, and a tiny form factor.

It's certainly a niche vehicle, but it looks exciting if it can fill you niche.