This is the entire problem. This is possibly the single problem in the modern world. When social media first appeared, "feeds" were based on explicit subscription by the users and ordered chronologically. Later "likes" were added, but this was still based on deliberate user behavior and simple deterministic sorting while the ability to "repost" greatly expanded the reach of individual posts, later algorithms were introduced then the number of signals expanded beyond explicit user input to implicit engagement measures. Each step along this path has taken agency away from individuals.

I read articles and comments about people who were fired or suffered other consequences for something they said online, and the responses are righteous indignation--they ought to have known better than to post these things online! How did we get into this fucked up state of affairs? Social media started off as a way to talk to your friends, and over time your friends have been replaced with strangers, what they can say and who gets to say what controlled by centralized authorities, while individuals have been taught to self-censor.

It is not only the US companies or Russian bots, every government in the world is itching to get their thumb on the scale here to have a say in what the people are allowed to see, to hear, and to say.