When you fine a company more than the entire revenue they get from your nation, they will pull out. It is not retributive. What is hard to understand about that?

That is an important perspective. I was looking at it from the angle of cloudflare's overall revenue, not their revenue from just Italy. I think if he would have said that in his post it would have been much more powerful.

Folks tend to forget what private enterprise is and think these companies have to provide these services like their government's public service.