I'm sure there are popular Italian websites behind CloudFlare. Say, train tickets. Probably not, but just for the sake of the argument.

1. Order comes to block address 69.69.69.69 within 30 minutes

2. Quickly switch Trenitalia to 69.69.69.69. Which is fine, because CloudFlare probably doesn't promise you any specific IP address, so they can assign them from the pool as they please.

3. Block 69.69.69.69.

4. In the whole country everyone who tries to buy a train ticket or check the schedule sees "train service doesn't work because football, please try again after the match", effectively paralyzing public transport.

5. Average Giuseppe learns about the ridiculousness of the situation and gets upset.

6. The government suddenly has to explain to the people what happened. They cannot pin the blame on CloudFlare (as per current fine), so the only remaining scapegoat is the football association.

7. The entire bus stands up clapping.