What other option do they have? It’s either comply with unjust rulings that undermine the free internet (and their business) or make a deal with the devil. Either one is bad but only complying has an immediate negative impact.

If there was any sense that this ruling was just a temporary mistake that will be corrected by pending regulation/legislation, then a third option would be on the table: temporarily comply and wait it out. But all indications are that the EU is hell-bent on making things worse, not better, for the open internet.

Cloudflare, the company that regularly blocks me from legitimately visiting websites because their bot detection software absolutely sucks probably is the biggest effective censor on the planet.