Normiefication. Normies do everything on their phones; it’s the companies meeting the masses where they are. I’ve seen people fight for their lives to do a spreadsheet on their phones when there’s a laptop they own gathering dust less than 50 feet away.

Possibly, but companies seem strangely set on getting people to install apps, even when the feedback is negative.

Offering a monetary reward for installing apps seems fairly common. Chevron had someone at my gas station offering something like $5 of free gas, plus $1 a gallon off of the next three purchases. If it was something the customers wanted, they wouldn't need to pay people to do it.

This term needs to catch on, this is the first I've seen it, bit it explains why so many prodict decisions are made and those who know better/different are just too small a minority to get any say.

We're dragged into this kicking and screaming and yet normies think we're the crazy ones.