In a previous life, I was the platform architect for the Bluetooth headphones at Bowers & Wilkins. We, naturally, did tons of competitive analysis, and I tend to agree Bose blows sound quality-wise, but their active noise cancelling is hands-down the best in the biz, and they have the weight and comfort extremely dialed-in.

Glad to see them setting a great example here instead of letting these speakers become expensive paperweights.