My understanding of modern Bose kit based on RTINGS reviews is that it's fairly competitive in its price range. Still a touch pricey for what you get, but not bad by any means—like 2nd/3rd best, and occasionally punching above its weight for their midrange offerings. They seem to be #1 for comfort (headphones) though.

I don't own any, I've just read reviews from when I was in the market for new headphones and earbuds.

Their headphones are remarkably comfortable