Alas NPUs are in essentially all modern CPUs by Intel and AMD. It’s not a separate bit of silicon, it’s on the same package as the CPU

True. But if a company is specifically calling out that their machine has an NPU, I assume they're also adding an surcharge for it above what they would charge if they didn't mention it. I'm not claiming that this is a rational stance, only that I take "NPU" as a signal for "overpriced".