Fundamentally when you think about it, what people know today as AI are things like ChatGPT and all of those products run on cloud infrastructure mainly via the browser or an app. So it makes perfect sense that customers just get confused when you say "This is an AI PC". Like, what a weird thing to say - my smartphone can do ChatGPT why would I buy a PC to do that. It's just a totally confusing selling point. So you ask the question why is it an AI PC and then you have to talk about NPUs, which apart from anything else are confusing (Neural what?) but bring you back to this conversation:

What is an NPU? Oh it's a special bit of hardware to do AI. Oh ok, does it run ChatGPT? Well no, that still happens in the cloud. Ok, so why would I buy this?