Long term financial interests, mostly. I know the ads run on my network will never, under any circumstance, be allowed to appear without a skip button within 5 seconds. Immediately, if possible. The only conditional is when the skip button appears, not if. And that's divorced from the copy; the component that plays the ad doesn't care what copy is running, it controls the skipability.

If an advertiser does not like those terms and is willing to forgo my users for that position, more power to them. I have every confidence that I will still find advertisers and, in my experience, they will be higher quality advertisers for the demographics of my users. Artists tend to advertise in cheap space that they know other artists will be viewing. You get the idea.

What has me curious is why you see those two as conflicting viewpoints? I didn't need a government to regulate me. Just common sense and care for my users. I'm not going to subject them to noisy or obnoxious ads, nor am I going to subject them to content that may not be suitable for everyone, and so I'm also not going to subject them to overly long ads. It seems, to me, that you have a profound lack of faith in the platforms you use. Which I can understand as a practical realization about the current apex platforms. But I don't know why it would blind you to the possibility of reasonable people acting reasonably.

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mattacular 2 days ago | parent [-]

I see them as conflicting viewpoints because as a general rule companies do not focus on

> Long term financial interests, mostly.

It's great that you as an individual feel otherwise (I do too), but there are larger macro forces at work which compel firms to act the way they do: pursue short term growth at all costs. The counter-balance to this is either a strong regulatory environment, or a hope and prayer that a majority of companies suddenly gain a strong CEO who feels otherwise and is not obligated to satisfy shareholders who don't. Only a few such CEOs come to mind, and they're looking increasingly short for this world.

	▲	catapart a day ago \| parent [-]
		Well, you can already see my hope and prayer. I don't think it's unlikely to come about as you do; rather I think that in the long run the market will eventually reward the better behavior, as any good capitalist believes. But rest assured that I also want a strong regulatory environment. The only winning long term strategy is to be twice as forgiving as you are punitive. So that means forgive a lot, but still punish when applicable. Given that, I think good laws derived from sound reason, voted on by a free public are a great way to both guide and punish all entities, including corporate ones. I just don't think that this regulation is the kind that is derived from sound reason. I think there are so many issues with this type of regulation that circumvention will be inevitable and, like with so many other things, lead to a worse outcome overall. I think good regulation will look different altogether, but it's hard for me to imagine what it will look like. My best guess is that it will target different choke points, or target them in different ways. Maybe like... subsidies for content creators that enforce a 5-second limit on ads? It's not something many have control over now, but a platform would instantly become more attractive to content creators if they were allowed to dictate that. Seems like that would have some sour ramifications as well, but it's just off the top of my head. The point is, I'm not against regulating the hell out of these giant industries, or these industry giants. I'm all for it. I just want it to actually work/make things better.