Just because something lies on a spectrum where some actors are totally doing the right thing (and others, well...), doesn't mean we shouldn't take a conservative approach to regulating that thing. No-one can legally exceed 70mph in their fancy new ADAS car with tiny stopping distance, just in case someone tries to do so in their beat-up 1950's Dodge.

It's important to strike a healthy balance, even if it inconveniences some honest people (although we're talking about people who work in advertising...). I don't think you can claim we have a healthy balance currently.

ETA: catalogs are not ads in this context; people seek out catalogs when they want to find something, which already makes a huge difference