Not hobby. Taking photo is always key to life for many.

Before phone for major event like graduation, wedding and baby birth people do buy one camera with one lens for the occasion and keep it as a family heirloom like. And even students gala and performances. Whilst a lot of point and shot, slr and later dslr are common. The key it is not a hobby to them but a life even to record.

Unlike people like us canon and nikon found it hard to sell the second lens or even second body.