How do you search? Google? That's typically part of marketing spend. It may not be pure ads as in I pay google, they display my ad. But it's still a company spending money to get their result to the top so you are more likely to see it.

Ads solve the discovery problem. Without ads, people still try to solve the discovery problem and try to get your attention. Are those methods still ads?

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tcfhgj 2 days ago | parent [-]

> Without ads, people still try to solve the discovery problem and try to get your attention. Are those methods still ads?

examples?

	▲	yibg a day ago \| parent [-]
		- Paying for product placement on store shelves and movies - SEO optimization to get to the top of the search result page - Paying influencers to use their product - Paying people to post on forums about the product - Sending / sponsoring reviewers