OK, so what do people do? What do people need? People still need to eat, people get married and die, and all of the things surrounding that, all sorts of health related stuff. Nightlife events. Insurance. actuaries. Raising babies. What do you spend your fun money on?

People pay for things they use. If bespoke software is a thing you pick up at the mall at a kiosk next to Target we gotta figure something out.