> when you're creating informal communications to other humans.

What he’s creating is fame and money for himself, the fact that it’s by doing videos is incidental. That’s why he also got into ghost kitchens, a game show full of corner cutting, and a theme park in Saudi Arabia open for under two months.

in other words his business model is fuck you pay me

at least 50 cent, who got into rap strictly for the money, made something fairly entertaining