they appeared over and over again, making me hate them with a flaming passion

I wonder how much risk there is to brands due to this sort of thing? I tend to feel the same way; are we just uncommon?

The only place I see ads is Amazon Prime Video (b/c I'm still irked they changed the deal and added ads). I've come to hate those companies whose ads I see over and over and over again and I've resolved to never buy anything from them. I even used one of their products regularly and switched to a competitor due to their ads.

Can't measure it thus does not matter

(It absolutely matters imo)