whoa -- I've never run into these. I've seen interactive puzzle ads, but the "X" to close always pops up in 20-30 seconds.

▲

Melonai 2 days ago | parent [-]

I noticed an interesting hybrid – you get an interactive ad, if you interact with it, complete the level, engage with the ad etc. you get the close button immediately, if you idle you have to wait ~30 seconds. Feels very deplorable to me.

	▲	shaftway 2 days ago \| parent [-]
		Google's AdMob has been doing these. Often it's something simple like completing a puzzle. I hate that I prefer these ads because it shortens the time until I get back to my game.