Ad skipping should be handled at the platform level and not left to individual advertisers to control. Regulations like this make such an outcome more likely.

Mobile ads in the US are heinous. Each one has a different mechanism for skipping, the skip buttons are micro sized and impossible to tap, some of them don't even work.

Standardization should have been up to the platforms selling ads, but they haven't done it. It's past time for local authorities to step in and protect consumers from predatory behavior.